This project was especially refreshing to work on as I had the freedom to create a product based on a franchise I love. I enjoyed the experience of emulating the brand identity for a fictional company, and exploring how I could present this product and use language that would fit into the lore and time period of the source material. I wanted the poster and flyer to feel as though they could appear as a background element within the game, fitting into the world seamlessly.

This logo was created for a fictional client consisting of a collective of acclaimed atmospheric EDM artists, each known for their immersive productions that weave ambient soundscapes with electronic textures.

To capture the essence of this theoretical virtual space, I designed this logo using imagery descriptive of the “resonant” and “digital” themes of the fictional clients’ music. For example, the “R” in resonance takes the form of a tuning fork, sending a resounding sine waveform throughout the entire graphic. Additionally, I created an audio-reactive background for the header that simulates sonic waves reverberating through crystal walls, touching on the artists’ musical motifs and symbolically representing the resilience of their online community in the face of global catastrophe.

To view the website mock-up and its animated 3D logo, visit the Programming Page.